Dr. Brian Monger Lets face it – In the real world, competitive brands seldom differ much from each other. Any market successful innovation tends to be quickly cloned. Nor does much advertising give very different images or values to functionally similar brands, despite what tends to be said about this. Differentiation? It is often said … Continue reading »
Charisma – The Power to Influence
Dr Brian Monger and Kylie Prince You’ve tried and tried to convince others of your ideas and position. You’ve worked hard, laid out your logical arguments — but you still have trouble being listened to. Your good ideas (even with great PowerPoints) do not seem to sway them. Yet you see others, whose ideas are … Continue reading »
Setting Fees for Consulting Services
Continued from The Role Of Fees In Practice Development It is at this stage that an inexorable rule has to be considered no matter how much information, how much skill and how much science go into establishing what the fee will be. High fees – opportunity for high profit = low chance of success. Low fees … Continue reading »
Why Strategic Planning (by itself) Does Not Work
Why Strategic Planning (by itself) Does Not Work.
Effective Marketing Segmentation is More Than Simplistic Demographics
Dr Brian Monger If you are basing your marketing on simple demographic titles like “Millenials” or Generation C or Baby Boomers. You should read this Segmentation Philosophy Segmentation Philosophy Segmentation, or the idea of targeting the homogeneous components of a heterogeneous market rather than the market as a whole, was initially popularised in 1956 by … Continue reading »
Improved Reading Skills for Managers
Dr. Brian Monger Content marketing and Social Media serve up a lot of material. A lot of it more that 140 characters. If you have a lot of reading or study to get through, you will need to develop different types of reading skills. Reading technical material, as distinct from novels, requires that you quickly … Continue reading »
Developing an Effective Service Culture
Managing Service Culture: The Internal Service Imperative Dr. Brian Monger Corporate culture is used to describe a set of more or less common norms and vales shared by people in an organisation. Hence culture is an overall concept that explains why people do certain things, think in common ways, and appreciate common goals, routines and … Continue reading »
Effective Speaking Presentations to Groups
Using your Voice for Effective Speaking. A practical guide to developing and using your voice better Dr Brian Monger We are all capable of speaking effectively to an audience large or small but some of us have never had any practice, many of us are woefully out of practice and the vast majority have had … Continue reading »
Naming; the serious business of branding.
A rose by any other name is not a rose by Samir Kumar Naming brands is a serious business. It is the first expression of public branding. The brand’s name is what the world connects to and uses to describe the brand. And if done right, naming becomes the most crucial aspect of the … Continue reading »
Competition Pricing
Understanding anticipating and influencing competitors’ pricing Dr Brian Monger Pricing a product in competition can be more difficult than pricing one isolated by its uniqueness. In the absence of direct competition, one can estimate how a price change will affect sales simply by analyzing buyers’ price sensitivity. When, however, a product is just one among … Continue reading »
