2 thoughts on “How to Select the Right Logo

  1. Some excellent and valuable information.

    I do want to comment on some of your views on the value of a good logo. You advise to not spend much on a logo, yet you acknowledge that (the very expensive) Rand brought much value to Apple (and others). I do however agree that there are a lot of mediocre logos not worth much.

    I disagree that a logo does not have much value at the beginning. A company changing to a new logo can use this as a strong signal that there are new and exciting changes happening at the company. It is a rare and significant opportunity to gain new visibility and to upgrade the brand/image. Even a brand new organization can significantly improve their initial visibility with a well done logo that demands positive attention.

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