Six steps in selecting a promotional strategy

Six steps in selecting a promotional strategy:

*  Determine marketing goals and objectives

*  Set promotional objectives.

*  Determine the promotional budget.

*  Create the message.

*  Select the media.

*  Evaluate the results.

*  Promotional objectives

Promotional objectives flow from previous marketing decisions about the product, target segment, image and knowledge of the competition.

*  Decide whether the message is persuasive, informational, image building, or a reminder.

*  Outline exactly what you want the advertising program to accomplish. Mention a specific target market and a time frame to achieve it.

Promotion seeks to inform, remind, and persuade target customers about the organisation and its products.  Like other marketing objectives, promotion objectives should be stated clearly and specifically and a time frame should be given for their accomplishment.  Otherwise, there is no basis for determining when to begin an evaluation of promotional effectiveness or on what bases to evaluate performance.


One thought on “Six steps in selecting a promotional strategy

  1. Nice post. I study something tougher on totally different blogs everyday. It should at all times be stimulating to read content from different writers and apply just a little one thing from their store. I?d choose to use some with the content material on my blog whether or not you don?t mind. Natually I?ll give you a link on your net blog. Thanks for sharing.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s