Re the mini Darth Vader advert shown during the Super Bowl 2011
OK I have seen it now. What is that – VW are human/cute? They have remote locking?
It cost a lot of money so “people” could discuss it next day? It is not even great entertainment – Will I want to show my wife? Probably not. Will it come up in “What do you think the great ads have been?” in two years? I am betting not
Why would I go to the VW website?
Getting attention and Standing out is not that hard folks – its only the beginning of the model however.
Another example of an ad agency seeking something… but not sales for VW
Memorable? You know the song “Unforgettable”? Well … Not
OK – Ieventually got it really – this is a car for nice middle class folk who spoil their kids. Thats what $3m gets you.