Communication Success – Simplify your message
Clarity, simplicity, and brevity—regardless of the method of communication—are critical to ensure that your message is attended to by your prospect. This is especially true with email. Statistics indicate that businesspeople spend an average of only 30 seconds reading and responding to an email, which is not much time to absorb your message.
Focus on the information needed to capture your prospect’s attention, and then send no more or no less than that. Otherwise, you run the risk of your message being ignored. If you are not sure which of several messages will have greater resonance, better to send several simple messages than a complex one.
Don’t worry about sending too many messages, because people tend not to notice the ones that aren’t germane to them at the moment.