12 bad promotional words

12 words not to use in promotional copy

Here is alist of words and phrases you should avoid when you’re writing marketing copy:

They are wishy-washy and that will destroy the call to action. All of these words, let us be noncommittal.You need to show belief in your value offer, so avoid these words:

fairly (as in ‘fairly decent’)

generally

kind of

may

often

perhaps

pretty (as in ‘pretty much’)

quite

relatively

slightly

sometimes

somewhat

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