We often talk about creativity in terms of breakthrough. And to break through a wall of fear and criticism that might stop you, you need a quality, strength. Creative business people take appropriate risks. Their strength allows them to do that without even seeing risks as risky. ‘This inner strength overcomes fear. This Essence quality is most closely related to the principle of contrast. Just as an artist-a painter or a photographer or a choreographer or a composer-relies on contrast to make a point, the creative businessman has the strength to be new and different then new and different is exactly right. You have this strength within you, waiting to be tapped.