To keep customers during a recession

Good Business Tactics

To keep customers during a recession, a strategy that targets the customer may be best for you.

•           Write a personal letter from the Manager of the business to key customers letting them know how much their past business has been appreciated.

•           Survey your competitor’s customers to find out what attracts them to these other businesses.

•           Survey your own customers regularly both to find out what they like and dislike.

•           Train staff to respond quickly to customer complaints.

•           Follow up on lost accounts … and circulate the reasons amongst the entire staff, together with the steps necessary to prevent a recurrence.

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