You want to save money Or lose money?

Reliable and Low cost are often difficult to achieve together.  Instead of thinking about low cost – think overall value. What is a good campaign worth to the client?  If its worth a few thousand dollars in extra sales – don’t bother with research.  If it worth many tens or hundreda of thousands – its worth good research.

It is not just a waste of the money to make a porr advert – its the bigger loss of poor sales.

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