“It is the customer who determines what a business is.”

Peter Drucker said – “It is the customer who determines what a business is.  It is the customer alone whose willingness to pay for a good or service converts economic resources into wealth, things into goods.  What the business thinks it produces is not of first importance – especially not to the future of the business and to its success… What the customer thinks he/she is buying, what he/she considers value, is decisive – it determines what a business is, what it produces and whether it will prosper.”

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